Iconic M&S Grocery Bags

In collaboration with photographer Myles New, Whippet Design, and art director Susie Davidson, I created the now-iconic UK-flag grocery bags for M&S.

Stocked in all the M&S stores across the country, I sourced and carefully selected, built and arranged premium produce to depict the flags of the British Isles with instantly recognisable visual impact.

Three years on, these bags are still in daily use by shoppers and have become a mainstay of the M&S brand.