Waitrose - The Gastronaught

To support a national TV campaign and series, I was commissioned to create an astronomy-inspired black hole for Waitrose, made entirely from linguini.

As part of their ‘The Gastronaught’ advertisements, the pasta whirl took centre stage in an out-of-this-world food collaboration.

Working alongside photographer Aaron Tilley and agency Wonderhood, I spent hours experimenting to create the perfect whirlpool effect that would showcase both flavour appeal and also appear truly extraterrestrial.

My work was featured on 3D digital billboards in Piccadilly Circus, as well as in a nationwide TV and poster campaign.